Why Blogging with the Seasons is the Key to Success
I’ll let you into a secret: every month, you could increase your blog readership, guarantee inspiration and enhance your creativity through just one simple change. It’s not difficult to implement, and I’ll make it even easier for you with a helpful reference guide. Sound good?
All you have to do is post relevant, seasonal content.
So why should I be doing this again?
If you’ve ever looked at trending Twitter hashtags, you’ll know that people mostly communicate about up-to-date issues and events, and on social media sites your content is much more likely to be noticed if you follow suit. Let’s use my eat seasonably post series as an example: this set of posts go out monthly and run through everything that is good to eat during those 4 (or so) weeks, and they frequently outperform other content. The best thing about it is that I never intentionally set out to run this as an ongoing series, and the main reason I initially started writing was to remind myself what I should be shopping for. As the posts evolved and improved in terms of content, readers began to let me know how useful they found them, advising that they also use the posts inspiration for their monthly meal plans.
Readership aside, choosing to blog with the seasons is also a way to guarantee a source of inspiration. Let’s imagine you’re reaching the end of May and are running out of ideas on what to post about. You might have an inkling of an idea or a theme in mind but nothing seems to be formulating. The solution? Make it relevant and seasonal.
How does this all link to my blog?
May is the time for tall spindly stems of cow parsley, for fields that glow yellow, for maypoles and floral garlands and for a gradual warming of the earth. So if you’re a lifestyle blogger get out and enjoy the best that the British countryside has to offer at this time of year; take photographs of morning walks, capture outfits in a yellow field rather than in front of a brick wall and take part in seasonal events. If you’re a creative blogger then make something with a seasonal slant (you’ll find more ideas over here) or simply use colours and shapes from nature to guide your design process. If you’re a food blogger then you’ve got it easy! Simply choose recipes with seasonal ingredients, or visit restaurants that serve seasonal and local food.
It can be so easy to forget what’s on our doorsteps once we get embroiled into creating blogging content that must be like this, or should really contain that, but if you alter your focus and instead shift to what you see, smell or hear from the natural word, there will always be something new to discover.
Won’t everyone be posting the same things then?
In short – no! What’s inspiring for one will do nothing for another. What sparks an interest in using colour creatively in one will inspire another to pick out structural features to design something new. You are unique, and therefore your outlook and approach to nature and the world around us will also be. Just don’t be afraid to create something a bit different; those posts you’ve written but squirreled away because you’re afraid to share something that no one else really is, are often the best and most inspiring to your readers.
What other benefits are there to blogging with the seasons?
It’s not only your blog that will profit from your new-found focus; creative acts and your personal life will also flourish. At the beginning of each month I post about how to live seasonally, and throughout the month I will use that post as a guide for what I could (and would love) to be doing. So in May so far I’ve created and delivered a May Day posy, I’ve orchestrated a huge spring clean and I’ve written about seasonal wildflowers and asparagus (as well as eating quite a few stalks too). It’s not about forcing yourself to write or create something you wouldn’t normally; it’s simply a way of guiding your lifestyle and blog to follow a more natural route aligned with seasonal change.
How do I know what to look out for?
If you’ve been reading and have decided that while this all sounds lovely and interesting, you’ve got no idea how to shift your focus and start to blog with the seasons, then panic not, for I’ve created a handy reference guide for you. It covers what to look out for in each season and details any celebrations / events that may also be of interest.
BONUS: Not sure what happens when in the seasonal calendar? You need my month-by-month guide.
If you’re a creative as well as a blogger (and let’s face it, most of us are both!) then you might also like my seasonal creativity eBook – get it over here if you’re looking for even more inspiration.