Blogging is - for me at least - all about the writing. Don't get me wrong, I always try to take and choose beautiful images to accompany my posts, and some of them are very image-heavy, but really the reason I started blogging was to write more; to hone my writing skills. I am acutely aware, however, that many people fall into blogging for entirely different reasons: to document their lives; to be visually creative; to share with others - and often the writing can take a back seat. But really, it's easy.
- Check carefully for general accuracy. Ensure you aren't missing any punctuation and also that you use the correct there/their/there, your/you're, to/too/two etc. Getting these wrong can be a real turn off for readers.
- Vary the length of your sentences. I use semi-colons and colons galore in order to vary my sentences but it's enough to simply write some long and some short ones. It sounds simple, but it's common to write a number of sentences of similar lengths without realising, and to a reader it can become stilted and dull to follow.
- Use an informal tone (generally). You might be able to personify every object you describe, or use a combination of six sophisticated adjectives, but if it sounds forced and formal, you'll put people off. Save this sort of language for more descriptive posts or personal writing.
- Use short paragraphs. When I'm reading a book, I'm all for an extended paragraph here and there, but my blog reading tends to take place during snatched moments of the day and sometimes (I admit) I avoid a post if it's just too lengthy. However, there are exceptions to this rule, and often posts with a serious tone lend themselves to lengthier content.
- Be honest and consistent. There's no point in writing a post that you're unsure about. It comes across this way to a reader, but also lends itself to inconsistencies and contradictions within the writing. Stick to what you know and enjoy to write about and this one will work itself out.
See? Really simple! Have you got any other basic blog writing tips you'd like to share?
P.S. For more inspiration, prompts and advice head over to my 'Writing' Pinterest board.
Eleanor is obsessed with stories. She writes for a number of online spaces including This is Your Kingdom, edits Creative Countryside, curates #aseasonalyear and teaches at Chalk House. In addition, she is currently studying for an MA in Creative Non-Fiction Writing. You'll find her roving the fields of the Lincolnshire Wolds or planning her next rural adventure.