The Slow Flower Movement

It began with fruit and veg: in a bid to reduce waste, wonky items started appearing in supermarkets and weren’t just reserved to your local farm shop. Now flowers are following suit and shorter stems, stunted growth and wonky blooms will grace the shelves.

Aesthetic imperfections are no longer deemed unworthy and flowers that were once discarded can now find their way to your home through supermarkets and florists alike. These less-than-perfect ranges not only allow growers and farmers to reduce waste and still profit after a bad harvest, it also makes it possible for us all to afford some pretty blooms to cheer our lives from day to day.

The demand for locally grown arrangements has also grown, as sustainability incentives spread through all areas of consumerism. The ‘slow movement’ inserts itself into so many areas with this ethos in mind, helped along by social media and an influx of interest in buying from small, local businesses.

Common Farm Flowers grow cut and wild flowers from their Somerset farm, packed with English blooms. They also encourage their customers to grow their own flowers, offering workshops and ‘grow-your-own’ kits. Theirs is not only a flower farm, but a haven for wildlife, lovingly tended in their bid to enable everybody in the UK to have British grown flowers on their kitchen table all year round.

The Slow Flower Movement has taken force on a larger scale in the US, with advocate for American-grown flowers Debra Prinzing leading the way. Check out her latest pod casts as she stimulates the conversation for conscious choices within your floral purchases.


Jessica Townsend creates slow and sustainable fashion at House of Flint. Follow her behind-the-scenes on Instagram here.

Slow LivingContributor